Indie vs Major
5 December 2004
The "underground" is still trying to operate as an underground, even though it has too much<br /> straight up economic activity to still operate under that system.
The advantages to independent labels, in my opinion is that "experimental" or cutting edge<br /> ideas (even in something like club orientated house) can be tried out and released without<br /> worrying about recouping a huge investment. The scale is smaller, the time frame for<br /> release is shorter, the percentage of money returned to the artist is higher. Advertising is<br /> small or non-existent.
In a small operation you have nearly complete control over most aspects of what you are<br /> doing.
The act of music is not merely the sounds on the record, it includes how those sounds<br /> are transmitted to the world. The decision as to how a record is released (packaging,<br /> marketing, promotion) profoundly affects the experience of that record for everyone.
Major labels, in my current opinion, are not nearly as evil or short-sighted as they used to<br /> be. Some areas of culture, should you wish to get involved with those areas, can only be<br /> accessed through major label involvement. Those channels of media, distribution and retail<br /> are pretty rigidly controlled. You need a bigger scale of money and business contacts to<br /> traverse those channels, simple fact of life. My own theory is that most people are basically<br /> dumb, so expect that to sell things to those people, you are going to have go through a lot<br /> of dumb shit. However, large and major labels have gotten fairly good at selling stuff to the<br /> people in the areas between the esoteric-underground-hipsterz and the<br /> masses-of-bland-stupidity-macarena-spice-girlz. Over the decades, some surprisingly<br /> strange records have been released by majors. But dealing with the mob does have its<br /> consequences. Check out the Negativland vs. U2's record company fiasco. <br />
- menu
- Publishing Companies
- european download sites prices for yanks
- Record Labels
- In 2008 Vinyl sales doubled, CDs plummeted
- SpiralFrog : free major label downloads with advertising
- Running a Record Store
- Brighton antifestival
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